11 Books To Read On Business, Marketing, Psychology & Mindset

Hey friends, 

Here's a quick list of 11 books that I find myself consistently recommending to people in my network, I hope this helps you out! These are in no particular order...

1) The Lean Startup by Eric Ries

This book is essential to startup culture, taking the methods of lean manufacturing and applying them to business development. Grab your copy here: https://amzn.to/2P2v00n

2) Twelve Pillars by Jim Rohn & Chris Widener

This book is short, quick fiction read, but don't overlook it! In this book, Jim Rohn & Chris Widener embed the best of Jim Rohn's life lessons into an easy to read narrative. Grab your copy here: https://amzn.to/2Pynuev

3) Mindset: The New Psychology of Success by Carol S Dweck

Curious about the differences between a fixed and growth mindset? In this book, Dr. Carol S. Dweck compiles leading research ranging from early childhood to adulthood showcasing the impact that our mindset has on our development on both an individual and on a societal level. This one will make you think. Read it here: https://amzn.to/2wjA0WG

4) No B.S. Guide to Direct Marketing by Dan Kennedy  

Dan Kennedy is one of the pre-eminent copywriters and marketing minds of our time. Any business owner would be well served to read any of his No B.S. Guide series, however, I found his No B.S. Guide to Direct Marketing effective at teaching the mentality needed to have trackable and direct marketing campaigns as well as actionable tips on how to implement these strategies. This book isn't listed on Amazon at the time of publishing, but you can get other books in his No B.S. series here:

No B.S. Guide To Direct Response Social Media Marketing

No B.S. Marketing To The Affluent

No B.S. Guide To Brand-Building By Direct Response

5) Scientific Advertising by Claude Hopkins

Written in 1923 and still relevant, this book by Claude Hopkins, one of the leading copywriters of his time, demonstrates effective strategies for marketing, advertising, direct response campaigns and split testing. This book is essential. Get it here: https://amzn.to/2BKvjuG

6) Cashvertising by Drew Eric Whitman

This book takes a deep dive on the motivations of consumer behavior while delivering actionable advertising strategies you can use in your marketing campaigns. This book is well worth the read specifically for it's breakdowns of the psychology of marketing. Get it here: https://amzn.to/2PxZHv8

7) Dotcom Secrets by Russell Brunson

Russell Brunson. Enough said. But if you're looking for an introduction to marketing online, this book will jumpstart your campaigns, giving you actionable, time-tested strategies you can use to grow your business online. 10/10 on this one. And don't forget to get the follow up, Expert Secrets!

Get Dotcom Secrets here: https://amzn.to/2OZxHj5

Get Expert Secrets here: https://amzn.to/2PuepDs

8) Be Quiet, Be Heard by Susan Glaser & Peter Glaser

In business and in life, communication is essential. This book breaks down actionable strategies for both professional and personal communications, going to a level of depth that I haven't seen in other communication books. This is a book well worth reading and reflecting on. Get your copy here: https://amzn.to/2MRYJM9

9) The Art Of Thinking Clearly by Rolf Dobelli

Humans are dumb. No offense, but reading this book shows you the 99 cognitive biases that we fail to recognize on a daily basis. Curious about improving how you think? Read this book. Get your copy here: https://amzn.to/2w6Ut1p

10) Psycho-Cybernetics by Maxwell Martz

Expanding on the way we think, the fact is, each of us are impacted by subconscious motivators that we are often unaware of. In this book, Dr. Maxwell Martz analyzes his learnings over the course of his career and presents theories on how the subconscious mind impacts us in our day to day life and why. Get your copy here: https://amzn.to/2w42g0e

11) Influence by Robert Cialdini

Often referenced as one of the most essential marketing texts, this book explains six marketing principles that leverage human behavior, using studies and stories to showcase most effective methods. A marketer would be well served to take the time to read this book. Get your copy here: https://amzn.to/2wiEQDC 

So that's that...

11 Business, Marketing, Psycholgy & Mindset books to help you grow your business!