“Way to get that shot up!”

I’d been having a good shooting day but…

I felt trapped. 

Stuck 15 feet away from the basket in a 1 on 1 pickup game.

I was facing a player who was taller, more athletic, stronger and longer than me. 

I picked up my dribble with no idea what to do. 

His defense was tight and so…

with a quick move, I tossed up a hook shot. 

You know those awkward shots? 

The ones that feel all wrong?

The ones where you’re throwing it up, trying to beat the defense?

The ones that sometimes fall through the basket like magic?

This was one of those shots. 

See, I’m not a hook shot kind of player. 

I practice my free throws and my layups. 

I practice my floaters and my three-pointers.

My footwork and my crossovers. 

Hook shots?

I’ll shoot them when I’m stuck.

I do my best not to get stuck. 

But, like most of us, it happens sometimes. 


this time?

The high arcing hook shot fell out of the air…

Stuck in time for a brief moment…



I smiled, shrugged my shoulders, shook my head. 

Amazed by the shot, by how perfect it was. 

And then he said it…

“Way to get that shot up!”

That’s when I felt proud of myself. 


Years ago, I would have never made that shot. 

Not only would I not have made it, I wouldn’t have taken it!

But as you practice your jump shots and your floaters…

Your lefty layups and your three-point shots…

You start to trust yourself a bit more. 




Business is similar. 

See, when you’re starting out…

You have to practice the fundamentals. 

Getting clear on your target audience. 

Doing market research. 

Talking to your ideal clients to find out what problems they’re experiencing. 

Offering and validating your solution. 

These are the footwork, jump shots and layups of building a business. 

If you don’t do them, you WON’T be able to impact more people. 

As a business owner, you have to put your ENERGY where it matters most. 

HELPING others reach their potential. 

Focusing on your PURPOSE. 

Being a LEADER in your space. 

Without your fundamentals in place, it can be hard to see great RESULTS.




In fact, if you rush through this process, you may find yourself feeling trapped. 




Always chasing down prospects. 

Talking to the wrong people. 

Unsure of which part of your business to focus on. 

Getting new clients can feel like a struggle. 

It’s a bit of a drag sometimes, am I right?

And when your VISION is about HELPING…

When your vision is about PURPOSE, PASSION & SERVICE…

Sometimes it hurts when you don’t have anyone to help.

Let alone always feeling stressed about bills…

Never having enough time to spend with your family…

Worried about shutting down your business…

Admitting to the people that you love…

“Hey, it didn’t work.”




That’s why, as a business owner, you know to focus on the fundamentals. 

Focus on your strengths and delegate the rest. 

See, I’m never going to be the tallest basketball player on the court…

I’m never going to be the BIGGEST or STRONGEST…

But I can be smarter, more efficient, know my sweet spots, know my moves. 

I can practice my footwork, practice my floater, practice my lefty layup. 

And in business, it’s the same!

Every day, I find a new area to dedicate time to for focused improvement. 

And I know you do the same. 

Between your family, your clients and your team…

You know that investing in proven systems is worth your time. 

Getting it done right the first time is cheaper!

Because when it comes to getting new clients... 

you don’t have the TIME to always chase down new prospects.


Personal branding?  

Content marketing? 

Those are long-term strategies. 

And you’re looking for results, quick.

Truth is, you’re looking for LASER FOCUSED targeting and messaging that gets you…

👉 More sales

👉 More clients


👉 Gives you stability

…with a turnkey system set up, managed and optimized FOR you!

Instead of wasting your energy trying to figure all the technical details out…

…you can work with a professional. 

Focused on delivering your BEST message to your IDEAL clients.




Over the past few years, I’ve been practicing my marketing fundamentals... 

...just like basketball. 

I’ve built and promoted a national tour with rotating regional lineups…

I’ve led a rebrand that has led to my client being a finalist for a significant federal grant…

I’ve helped my clients generate hundreds of new leads for their business and hundreds of thousands of new revenue.

Each of these campaigns use fundamentals…

Marketing strategies new and old…

Using market research and rigorous testing to prove each part of the process…

Using agreed upon benchmarks to earn my way through each milestone…

Working as a partner with my clients. 

Helping each of them grow their business.

Hard dribble left, quick jump shot. 

Dribble right, spin, dribble,  floater…

Spinning off my right foot for a lefty layup…

Perfecting the details. 

And I’d like to help you grow your business in the same way.

So if you’re feeling stuck on your path towards scaling your business…

If you’re looking for LASER FOCUSED targeting and messaging…

If you’re tired of wasting your energy trying to figure out your online marketing…

Schedule your free 15-minute discovery call below.

“Way to get that shot up!”