Did you know lots of entrepreneurs don’t know how to get consistent sales for their service?
Entrepreneurs are a funny bunch.
We often make jokes at the expense of people working ‘regular’ jobs, only to sign ourselves up for starting a business with…
🛑 No guaranteed pay.
🛑 No benefits.
🛑 No guarantee of success beyond our own commitment to the vision.
Sounds crazy, right?
For many entrepreneurs, this leads to a roller coaster.
Some months we’re making great money and feeling on top of the world, and…
…we have no idea where our next sale is coming from.
This roller coaster leads to overwhelm, stress and burnout.
This is a two-part problem.
The first is a problem of design.
The second is a problem of analytics/tracking.
Let’s break these down with some nuance.
When I say design, I don’t mean visual design.
I mean system design.
Many entrepreneurs are busy chasing down every opportunity…
👉 Spending hours networking
👉 Staring at Facebook for hours on end
👉 Endless prospecting without clarity or focus
👉 Blowing time and money going to networking events
👉 Talking to the wrong people
👉 Dealing with prospects that don’t have the funds to invest
Many entrepreneurs waste INSANE amounts of time and energy on non-productive time traps.
Know the feeling?
This is where system design comes into play.
Once you know your customer and service, the next step is to identify exactly WHERE and HOW your sales occur.
Then, once you have this awareness, you begin to reverse engineer the process to reach sales.
Many online service providers sell services through digital meetings.
If your goal is to get sales, and sales happen on online meetings, then you need to set appointments, right?
“How do I set appointments?”
This process of reverse engineering your sales process identifies the highest value actions in your business.
Once you outline your process, double down and cut out all the noise!!
This is what I mean when I stated that many entrepreneurs face issues of system design.
They don’t have systems in place to hit their marketing and sales goals.
This leads to the second issue many entrepreneurs experience.
Tracking and analytics.
How many appointments do you need in order to get a sale?
Do you know that answer?
Without knowing your numbers, you may find yourself challenged when aiming for your business targets.
As you identify these numbers, you’re able to measure your performance and see where you can improve.
Let’s say you’re running an ad campaign.
You know that approximately every (X) amount of email signups lead to an appointment booked.
Now you can analyze and say…
Am I getting email signups?
Are they at a sustainable rate?
Am I hitting that scheduled appointment target?
Are these qualified appointments?
From here, you have a system and know your numbers.
Then, you can systematically identify EXACTLY which area in your marketing sequence needs improvement.
Does this make sense?
What’s one key metric to supercharge your service business growth?
👉 You want to track the number of QUALIFIED APPOINTMENTS you’re having.
If you get one sale for every five qualified appointments (20%) and your target is three sales, then you know you need 15 qualified appointments.
See how easy that is?
Then, you’re able to identify the exact actions needed to get those appointments booked.
The logical next question is, what’s an effective way to book those appointments at scale?
This is a question we’ve spent years focused on.
We both know spamming people saying “hey buy my thing!!” doesn’t work.
We test tons of different kinds of lead generation.
Each has it’s place.
However, here’s one of our favorite methods.
👉 Free value training or value PDF > appointment campaigns
The reason why we love this campaign is because once they’ve read or watched your content, they see you as their expert.
By giving them a high-value resource that helps them, you’ve triggered the reciprocity principle, meaning they want to give back.
This helps speed up your sales process.
They know you, they like you, they trust your expertise and they want to give back to you.
See how powerful this is?
This is not ideal for every business model.
However, if you’re looking to educate your prospects before they get on a call…
…this campaign is dynamite.
Now you know how to track your sales success and you know a proven way to get appointments.
However, you may be wondering how to build this campaign.
This is where we help you.
Our world needs more leaders, innovators and change makers like you.
We have a future to build and you’re doing your part to help.
We’re honored to help you get there.
Ready to start?
Schedule Your Free 15-Minute Discovery Call Here: